Newsela | Campaign Content | 2021
THE PROBLEM
COVID lockdowns and at home learning created a gap in student/ teacher participation.
THE INSIGHT
Newsela helps teachers create an interactive classroom as students return to school.
THE IDEA
To illustrate what learning with Newsela look like, we filmed a real exercise. Two groups of students were separated into two very different learning approaches. One was taught via a skill-and-drill program; the other, an informed debate powered by Newsela.
Team
Teddy Lynn | Creative Director / Writer
Andrew Miller | Creative Director
Emily Galvelis | Art Director
Mark Himmelsbach | Strategy Director
Leslie Walsh | Strategy Director
Sarah Greenfield | Strategy Director
Lindsay Fa | Exec. Producer
Neighborhood Film Co. | Production
Michael Medoway | Director