Charles Schwab | Experience Design | 2019-2022

THE PROBLEM

Charles Schwab wanted to honor golf legend, Ben Hogan at the Charles Schwab Challenge.

THE INSIGHT

Ben Hogan’s Five Lessons of Golf can be updated for a new generation of golfers.

THE IDEA

Create an interactive space at the Charles Schwab Challenge that transforms traditional lessons in golf for modern golf fans.

photos.png
098O3345.jpg
098O3357.jpg
098O3333.JPG
098O3338.jpg
098O3344.jpg
098O3349.jpg
098O3359.jpg
098O3374.jpg
Previous

Newsela | Campaign
Next

North Face | Campaign | Conceptual*