Lighthouse | Branding & Logo Design | 2023
OTA Insight rebranded to Lighthouse and needed a new look to standout in the travel & hospitality industry.
Logo Story
The logo is a visual cue of the Lighthouse brand story. The data stream icon is made up of three shapes designed to symbolize a change in perspective through light refracting off of a surface and a continuous flow of data. The logotype is set in lowercase for an approachable modern feel.
Gradients
Gradients must represent light rays and therefore show the general direction of light or light reflection. This effect is created using radial gradients or constructed using circles in solid colors with a layer blur effect applied.
Team
Andrew Miller | Creative Director
Calvin Lyte | Creative Director
Emily Galvelis | Art Director