Conceptual | Campaign / Sustainable Design | 2020
THE PROBLEM
The total mass of condom waste is approximately 2.75 million pounds.
THE INSIGHT
9/10 of Gen-Z consumers believe that companies have a responsibility to address environmental and social issues.
THE IDEA
When unpurchased Durex condoms expire, they will be collected from retailers to recycle into the Pocket-D.
Icons
The genderless sex position icons encourage safe sex for any person despite gender, labels, or age.
Patterns
From afar the pocket patterns aren’t recognizable but up close things get a bit more intimate.
Condom Pockets
Pocket-tees offer the perfect condom sized pocket for easy condom carrying.
