Conceptual | Campaign / Experiential | 2021
THE PROBLEM
Gentrification affects an increasing amount of people in urban environments, causing businesses to go under and culture to be lost.
THE INSIGHT
Nobody knows a neighborhood, like the people who have lived there for years.
THE IDEA
Airbnb will let travelers have the most authentic travel experience and give back the community by being a neighbor.
As visitors try local restaurants, stores, theaters, and more,
they collect “Be a Neighbor“ passport stamps,
& Airbnb hosts get thank you credits to their favorite local spots.
